I want the people who work at that facility to have a conversation with themselves when they go past the billboard…i want them to ask themselves, ‘Why do I work here? What can I do to help these young people get away from the system and be who they want to be.’” —Semaj

Next, the New Jersey team collaborated with Performing Statistics to design giant banners and billboards that went up in strategic public spaces ensuring they reached important audiences. In Newark, Semaj and Samiyah are featured on massive banners covering the wall of Project Empty Space that faces city hall. In Camden Tamia’s billboard took up a huge rooftop spot in a neighborhood where the campaign was growing momentum of youth engagement. During the #NoKidsInPrison exhibition, near a bridge leading to Philly and along a busy throughway, Chigozie, Eva, Ha, Alicia and Carmi captivated huge billboards featuring their abolitionist messaging and drove people to the exhibition.