Virginia

Transforming Richmond’s City Hall into a Megaphone for the Dreams of Youth

The central star of Virginia’s Freedom Constellations campaign were 2 monumental banners on the sides of Richmond’s City Hall building. The banners, which could be seen from miles away, included an interactive augmented reality experience that brought the banners to life through new storytelling technology. As viewers held their phones up to the portraits, animations played in the clouds above city hall that visualized the dreams and demands of youth leaders for a world where all youth are free, thriving and safe.

Performing Statistics Creative Director Mark Strandquist collaborated with Ta’Dreama McBride and Clyde Walker, youth leaders in Richmond from RISE for Youth, to create the two, 160 ft Tall monumental portraits that covered the sides of Richmond City Hall.

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I see money that would have been going toward putting youth in cages that is now being put into the school system, into jobs, into support for kids. We can love ourselves. We can shape our future. We can finally heal. We are together. We are safe. We are free.”

These words, which were read as narration for the AR animations, illustrated a collective poem co-created by youth organizers from RISE for Youth and Performing Statistics in Richmond, as well as dozens of youth organizers from across the country.

To create the AR animation we developed a deeply collaborative process that connected youth leaders in Richmond with the incredible animators at Invisible Thread. Youth collaborators chose the lines of their poetry that most spoke to them, then turned those lines into a series of storyboards that showcased their vision for the animations. Using these storyboards, and scanned artwork, the animators transformed this collective vision into the truly powerful animations that thousands experienced through their phones hovering in the clouds above city hall. Collectively the project showcased a one of a kind collaboration that reached massive audiences and ensured that youth voices, dreams, and demands were loud, beautiful, and present at the center of power in Richmond, VA.

At the time, this was the largest interactive public art installation on a government building ever installed in the United States. The installation stayed up for over a year, received wide media attention, and was likely was viewed by hundreds of thousands of people. Connected workshops were done in collaboration with the Valentine museum and the John Marshall House.

We want you to invest in us, not what you think is right for us. Our schools. Our programs. Black, hispanic or caucasian, we should all be able to be great.”—Ta'Dreama

City Hall Workshops

High above the city, at the top floor of Richmond, VA’s city hall, participants met together in a circle. They had just been on the street below doing the Performing Statistics’s Augmented Reality experience that brought the massive banners to life with animations, audio, and calls to action. After hearing the dreams of youth, participants came to the observation deck where they learned about Richmond’s history from the Valentine museum. They then could respond to various questions that were taped to the windows so that as you looked out, their ideas and thoughts blended in with the Richmond landscape. These workshops not only gave historical context to the contemporary advocacy of the youth leaders, but invited participants to see how they could step up to help support the needs and dreams of the next generation. Huge thanks to Patty Parks and the Valentine museum for helping to create and facilitate these tours.

John Marshall House Workshops

The banners on City Hall transform a building where adults in power typically speak for residents of the city and instead lift up youth voices, by turning the building into a giant megaphone for their dreams. Young people generally have no say in the laws, budgets, and policies that impact their lives. The banners provide an example of how political and legal spaces could create platforms for youth to demand to be heard even though they do not possess power in formal elected positions like the adults inside. As part of the 3 part City Hall tour, participants could step into the historic John Marshall House and imagine how Richmond would be different if there was a Youth or Citizens Supreme Court. This interactive workshops connected civil rights efforts on a national level, with those that participants could support and initiate on a local level.

Credits

  • Lead artist
    Mark Strandquist
  • Youth featured on banners
    Ta’Dreama McBride and Clyde Walker
  • Youth featured in the animation
    Kiara, Khai, Kayla, Reese
  • Animation direction
    Ta’Dreama, Clyde, and Iyana in collaboration with Mark Strandquist and Invisible Thread
  • Poem
    Co-written during Performing Statistics workshops with dozens of youth organizers fighting to end youth incarceration. Collaborating campaigns include: RISE for Youth (Richmond, VA), Care Not Control (Philadelphia, PA), RECESS (Brooklyn, NY), Maine Youth Justice (Portland, ME), Connecticut Justice Alliance (Hartford, CT), New Jersey Institute for Social Justice (Camden, NJ), and Youth First Initiative. Vision sessions led by Mark Strandquist and Kate DeCiccio. Poem edited by Mark Strandquist.
  • Producer
    Trey Hartt

Invisible Thread

  • Supervisor
    Alex Hessler
  • Executive Producer
    Annie Pomeranz
  • Creative Director
    Rich Moore
  • Technical Lead
    Daniel Chamberlin
  • Animator
    Christin Smolinski

Additional Credits

  • Special thanks
    To all the brave and brilliant youth who shared their words, vision, voices, and images to make this project possible, to the staff at Human Services, and to Sam Schwartzkopf for all their time and support.
  • Support from
    City of Richmond, Dominion logo, Altria, CultureWorks, Art for Justice and the John Marshall House

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